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How to Protect Your Business from SERP Volatility! - Layercodes Technologies


SEO How to Protect Your Business from SERP Volatility!

Posted / Written by Sankavi – Lead Digital Marketing

SERP Volatility is the term used to describe how search engine rankings change over time. This is because there are many factors that impact your rankings that cause changes in the way Google displays your page, including changes on your competitor’s ranking pages and also changes in keyword rankings.

SERP Volatility can be difficult to understand and predict in this article let us discuss what you need to know about SERP Volatility, how it affects your business, and how to protect yourself from SERP volatility.

What is SERP Volatility?

SERP volatility occurs when a keyword and website has a sudden change in its ranking position over time. It’s often caused by new content being published online or when there is a significant change in search volume for a particular keyword or due to an algorithm update.

How SERP Volatility affects your business?

It’s important to understand how SERP volatility can affect your bottom line of business.

SERP volatility is the fluctuations in Google’s keyword search results. These can be caused by a number of things, such as algorithm updates or changes in users’ search intent.

What does this mean for your business?

As longer your business is in online presence, the more likely it is that your website will rank for certain keywords. To get traffic for your website it should be ranked first in SERP. After getting ranked SERP volatility may occur so you also needed to be prepared for changes in your rankings. If ranking drops its leads to a decrease in traffic and, as a result, led to a decrease in sales. In order to avoid that there are a lot of techniques Layercodes will help you to get 1st in SERP ranking


The Steps You Can Take Now to Proactively Protect Your Business from SERP Volatility

Keep Your Content Fresh and Updated

One of the best ways to protect yourself from SERP volatility is by keeping your content updated. This way, you’ll stay relevant in search engines’ eyes and show up higher in search results. You should also use keywords that are relevant to your website’s niche or industry, as well as to any products or services you offer.

Optimize Your Content for Mobile Devices

Another way to protect yourself from SERP volatility is by optimizing your content for mobile devices. This helps improve the user experience when searching on smartphones and tablets since these devices have smaller screens than computers do. You can also use tools like Google Keyword Planner to identify which keywords your site should focus on so that they appear more frequently in search results when people use their phones.

Use SEO Tools & Techniques to Monitor Your Search Rankings and Keep Ahead of the Curve

Staying ahead of the competition in the online world is no easy task. Keeping track of your search rankings and optimizing content for better visibility SEO is necessary.

Search engine optimization (SEO) is important for businesses to succeed online. It helps them to get their websites seen by the right people and increase their visibility in search engine results in pages. To ensure that your website remains on top of the search rankings, you need to use SEO tools and techniques to monitor your rankings and keep ahead of the competition.

Rank monitoring tools can help you track your rankings online, while keyword research tools can help you identify the best keywords for your website. You can also use other SEO techniques such as link building, content optimization, and technical optimization to improve your website’s visibility in search engine results pages. By utilizing these tools and techniques, you will be able to stay ahead of the curve when it comes to SEO.

Make Use of Multi-Channel Link Building Strategies

In order to ensure that your website should not impacted by SERP volatility, you need to make use of multi-channel link-building strategies. By using a variety of link-building tactics, you can ensure that your website will always have a steady stream of high-quality backlinks.

Some of the best link-building strategies to use include Creating high-quality content that is shareable, Making use of social media to promote your content and build links, Using link bait tactics to attract attention and links from other websites, Reaching out to influencers and bloggers in your niche and ask for links, guest posting, blog commenting, broken link building, and resource page link building. By using a variety of these link-building tactics, you can assure that your website will always have a strong backlink profile.

Leverage Social Media Platforms to Increase Brand Visibility

As an entrepreneur, you know that business visibility is key to success. One of the best ways to increase brand visibility is through social media. By leveraging social media platforms, you can reach a wider audience, and also protects you from SERP volatility

Here are a few tips on how to leverage social media platforms to increase brand visibility:

1. Start by creating a social media calendar. This will help you plan and schedule your posts in advance.

2. Make sure to vary the types of content you post. A mix of images, videos, and articles will keep your followers engaged.

3. Utilize hashtags to reach a wider audience.

4. Take advantage of social media ads.

By following these tips, you can maximize your brand’s visibility on social media platforms.


SERP volatility causes a major impact on your business if left unchecked. It is essential to implement strategies that can protect against SERP fluctuations by taking proactive steps to monitor and adjust your SEO efforts so that you can ensure that you stay ahead of the competition and reap the rewards of sustained success.

It is essential to understand the importance of protecting against SERP volatility. Implementing strategies that help you stay ahead of the competition and ensure that your website is always in a good position on search engine results pages (SERPs), eventually led to reaping long-term benefits for your business. This includes increased visibility, higher traffic, and greater customer loyalty. We will help you to guide with the right strategies, to ensure that your website remains competitive and continues to bring in long-term gains for your business.


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