Posted by Sankavi – Lead Digital Marketing Crafting the perfect brand personality is an essential step for any business wanting to stand out from the competition and build recognition. A strong brand personality helps customers identify with a company, and can be used to differentiate a business from its competitors. It is important for businesses
Read More
Posted by Sankavi – Lead Digital Marketing We have always heard the phrase “content is king” in regard to getting a successful online presence by digital marketing for your business. The idea of content marketing is essential for brand development and digital marketing strategy. The power of content marketing makes your company or organization stand
Read More
Posted / Written by Sankavi – Lead Digital Marketing SERP Volatility is the term used to describe how search engine rankings change over time. This is because there are many factors that impact your rankings that cause changes in the way Google displays your page, including changes on your competitor’s ranking pages and also changes
Read More
Posted by Sankavi – Lead Digital Marketing Specialist What is Digital Marketing and Why Is It So Important for B2B Companies? Digital marketing refers to any marketing strategy or content that is delivered through digital channels, such as social media, email, search engines, and websites. A B2B (business-to-business) digital marketing plan is a marketing strategy
Read More
Posted by Sankavi- Lead Digital Marketing Analyst The digital world is constantly evolving, and the marketing landscape is no exception. As technology advances, so do the digital revolution has changed the way marketers do business. It has enabled them to use data-driven strategies to reach their target audience in a more effective and efficient way.
Read More
Post by Sankavi – Lead Digital Marketing Analyst When you have Googled a topic or query and clicked through several links before finding what you were looking for? Or perhaps you never ever looked for information that is irrelevant It makes it frustrating. This issue is addressed by Google so the upgrade made by Google is
Read More
Post by Sankavi – Lead Digital Marketing Analyst Just like everything else Website information becomes outdated over time, You can keep your website engaging and helpful for your visitors, customers, and search engines by regularly reviewing and updating the content. A content refresh can include everything from editing for new, precise, reliable information to incorporating
Read More
Digital marketing offers immense opportunities in the B2B space, but in even a moderately competitive field, it takes organization and planning to get the most out of its potential. Blindly pouring resources into an online campaign is unlikely to generate the returns you want. However, if you create a detailed B2B digital marketing plan optimized for your
Read More
Google’s Index Coverage report is absolutely fantastic because it gives SEOs clearer insights into Google’s crawling and indexing decisions. Since its roll-out, we use it almost daily at Go Fish Digital to diagnose technical issues at scale for our clients. Within the report, there are many different “statuses” that provide webmasters with information about how Google is
Read More
You’ve produced a piece of content you thought was going to be a huge success, but the results were underwhelming. You double and triple checked the content for all the crucial elements: it’s newsworthy, data-driven, emotional, and even a bit controversial, but it failed to “go viral”. Your digital PR team set out to pitch it,
Read More